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Birthday Cake Oreos: America’s Favorite Cookie Turns 100

Birthday Cake Oreos

Get ready to celebrate Oreo's 100th birthday with a sweet new spin on the classic.

It’s official: One of America’s favorite sandwich cookies is turning 100.

At Cooking Channel, we’re especially excited to celebrate, since our office is located in the New York City Food Person landmark Chelsea Market. The first Oreo rolled off the line 100 years ago at NBC, or the National Biscuit Company, in the space were Chelsea Market currently stands.

And what better way to celebrate than by fusing Oreos with what every person, pet, and cookie deserves on its birthday: BIRTHDAY CAKE.

That’s right: The flavor gurus at Nabisco have created a new birthday cake-flavored Oreo complete with rainbow sprinkle-flecked creme (obviously). And you better believe this Cooking Channel staffer tore open a box and tasted these birthday-cake bites of bliss.

Birthday Cake Oreos

These Birthday Cake Oreos pack a sweet frosting punch. Photo by Roberto Ferdman.

The Taste Test:

  • These Oreos are sweet — sweeter than the original variety. The creme filling, flecked with rainbow sprinkles throughout, tastes like birthday cake batter and frosting. If you like cake batter ice cream or Funfetti cake, these Oreos are for you.
  • A few fellow staffers think they are too sweet. I say, if you open a box of Oreos and expect them not to be sweet, that’s your problem. If you can’t handle the birthday cake, get out of the cookie jar. 
  • The sweetness of the rainbow creme is nicely balanced by the not-too-sweet classic chocolate wafer.
  • One taste-tester noticed that, due to the special design imprinted on the cookie to celebrate 100 years (pictured above), there are less ridges on the chocolate waver cookie, so the cookies have less surface area. The point? These Birthday Cake Oreos can withstand a good 10-second dunk in a glass of milk and still retain their crunch, unlike the Originals which get soggy faster. A definite plus in our book.
  • If I had to give constructive criticism, the rainbow creme is a bit more liquid than the vanilla creme center of the Original Oreo, which can make for a messier Oreo-eating experience.
  • Yes — we know you’re wondering — the milk does turn slightly rainbow-colored when you dunk (think Froot Loops milk).
Birthday Cake Oreo Recipes

Look...Sprinkles!!! Photo by Roberto Ferdman.

While they’re delicious on their own, why not wow your friends or family this weekend and take them to new levels of Birthday Cake Oreo Ecstasy with one of these easy recipes?

Cookies and Cream Fudge Brownies

Cookies and Cream Fudge Brownies Recipe

Lorraine Pascale's Cookies and Cream Fudge Brownie Recipe

Chuck Hughes’ Banoffee Pie Recipe

Chuck Hughes' Banoffee Pie Recipe

Chuck's spin on classic Banoffee Pie uses crushed Oreo cookies.

Chocolate Covered Oreo Cookie Cake on Food.com

Chocolate Covered Oreo Cookie Cake Recipe

Birthday Cake Oreos would add some rainbow colored-pizzazz to this chocolate overload cake.

Hot Fudge Oreo Gourmet Cheesecake on Food.com

Hot Fudge Oreo Gourmet Cheesecake Recipe

Try Food.com's Hot Fudge Oreo Gourmet Cheesecake to celebrate a birthday...or a Friday...

Other Oreo-mazing recipes from Food.com:

Something rich and addictive that will probably make you new friends:
Oreo Balls

Something down-home delicious:
Oreo Pudding

Something Oreo-chic:
Oreo Biscotti

Something so wrong, it’s right:
Fried Oreos (yum alert)

Something eaten only in Cookie/Brownie/Oreo/Peanut Butter Heaven:
Brownie Swirled Peanut Butter Oreo Cookies

Happy Birthday, Oreos, from Cooking Channel!

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Comments (2817)

  1. Sky posted 02/17/2012

    WHERE and WHEN are these going to be available; I drooled all over my keyboard!

    • gusgus posted 02/18/2012

      They are available all over try walmart, jewel etc.. It is a year long celebration with new things each month out this summer will also be the golden oreo with birthday filling and lots more keep watching !!

  2. JeF posted 02/17/2012

    We tried them last friday, by saturday afternoon, they were gone, they were delish!!!

  3. Monica Moore posted 02/17/2012

    OMG!!! I love O R E O ' S, and I am turning the young 54 years of age this year. Those Cream Fudge Brownies and the Hot Fudge Caramel Cheesecake is definitely on my agenda to bake over the Presidential weekend. Happy Birthday to a cookie that truly deserves a special day, just look at this way you are only 100 and still loved by young and the young at heart.

    Monica M.

    • linda O posted 02/20/2012

      Hi Monica I am 56 and I LOVE Oreos. I also picked the same 2 recipes to try. Although the Banofee was also tempting. :) Happy Birthday Oreo!!

  4. Steve Dunniway posted 02/17/2012

    I have searched every store in town and every neighboring town and no one has any. Some people are saying they have already had them, but i am about ready to say this is nothing but a big joke on us, and you just wanted to see if anyone would want them or not. If that is the case then I may never buy one just for that reason!!!!

    • Barb posted 02/17/2012

      try Walmart, thats where I bought mine. huge Birthday display

  5. Barbara posted 02/17/2012

    Just ate 2 cookie! They Are AWESOME, just take a moment to smell them when you open the package, won't last long after you open them. gotta go…. to buy more!

  6. Vicky Franks posted 02/17/2012

    OREO'S are turning 100 years old this year, check out the new birthday cookies.

  7. Sheila Bourgeau posted 02/18/2012

    When is the actually Birthday date please?

  8. Sheila Bourgeau posted 02/18/2012

    Sorry i did not add my e-mail, so when is the actual Birthday date please?

  9. carol posted 02/18/2012

    I hope you make a Vanilla Birthday cake cookie for those of us who can't eat chocolate and or caffeine.
    Nabisco….is the best! We love the Vanilla Oreo's….the only cookie we buy.

  10. Jim posted 02/19/2012

    These look awesome. Will try.

  11. Liz posted 02/19/2012

    The cookies are wonderful. Going to buy more tomorrow.

  12. [...] Source [...]

  13. melody posted 03/03/2012

    i cant wait to try them

  14. [...] you celebrating Oreo’s 100th? Our friends at Cooking Channel marked the occasion by tasting the new birthday cake-flavored versions that were released in honor of the big [...]

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