It’s official: One of America’s favorite sandwich cookies is turning 100.
At Cooking Channel, we’re especially excited to celebrate, since our office is located in the New York City Food Person landmark Chelsea Market. The first Oreo rolled off the line 100 years ago at NBC, or the National Biscuit Company, in the space were Chelsea Market currently stands.
And what better way to celebrate than by fusing Oreos with what every person, pet, and cookie deserves on its birthday: BIRTHDAY CAKE.
That’s right: The flavor gurus at Nabisco have created a new birthday cake-flavored Oreo complete with rainbow sprinkle-flecked creme (obviously). And you better believe this Cooking Channel staffer tore open a box and tasted these birthday-cake bites of bliss.

These Birthday Cake Oreos pack a sweet frosting punch. Photo by Roberto Ferdman.
The Taste Test:
- These Oreos are sweet — sweeter than the original variety. The creme filling, flecked with rainbow sprinkles throughout, tastes like birthday cake batter and frosting. If you like cake batter ice cream or Funfetti cake, these Oreos are for you.
- A few fellow staffers think they are too sweet. I say, if you open a box of Oreos and expect them not to be sweet, that’s your problem. If you can’t handle the birthday cake, get out of the cookie jar.
- The sweetness of the rainbow creme is nicely balanced by the not-too-sweet classic chocolate wafer.
- One taste-tester noticed that, due to the special design imprinted on the cookie to celebrate 100 years (pictured above), there are less ridges on the chocolate waver cookie, so the cookies have less surface area. The point? These Birthday Cake Oreos can withstand a good 10-second dunk in a glass of milk and still retain their crunch, unlike the Originals which get soggy faster. A definite plus in our book.
- If I had to give constructive criticism, the rainbow creme is a bit more liquid than the vanilla creme center of the Original Oreo, which can make for a messier Oreo-eating experience.
- Yes — we know you’re wondering — the milk does turn slightly rainbow-colored when you dunk (think Froot Loops milk).

Look...Sprinkles!!! Photo by Roberto Ferdman.
While they’re delicious on their own, why not wow your friends or family this weekend and take them to new levels of Birthday Cake Oreo Ecstasy with one of these easy recipes?
Cookies and Cream Fudge Brownies
Chuck Hughes’ Banoffee Pie Recipe
Chocolate Covered Oreo Cookie Cake on Food.com
Hot Fudge Oreo Gourmet Cheesecake on Food.com
Other Oreo-mazing recipes from Food.com:
Something rich and addictive that will probably make you new friends:
Oreo Balls
Something down-home delicious:
Oreo Pudding
Something Oreo-chic:
Oreo Biscotti
Something so wrong, it’s right:
Fried Oreos (yum alert)
Something eaten only in Cookie/Brownie/Oreo/Peanut Butter Heaven:
Brownie Swirled Peanut Butter Oreo Cookies
Happy Birthday, Oreos, from Cooking Channel!






WHERE and WHEN are these going to be available; I drooled all over my keyboard!
They are available all over try walmart, jewel etc.. It is a year long celebration with new things each month out this summer will also be the golden oreo with birthday filling and lots more keep watching !!
We tried them last friday, by saturday afternoon, they were gone, they were delish!!!
OMG!!! I love O R E O ' S, and I am turning the young 54 years of age this year. Those Cream Fudge Brownies and the Hot Fudge Caramel Cheesecake is definitely on my agenda to bake over the Presidential weekend. Happy Birthday to a cookie that truly deserves a special day, just look at this way you are only 100 and still loved by young and the young at heart.
Monica M.
Hi Monica I am 56 and I LOVE Oreos. I also picked the same 2 recipes to try. Although the Banofee was also tempting.
Happy Birthday Oreo!!
I have searched every store in town and every neighboring town and no one has any. Some people are saying they have already had them, but i am about ready to say this is nothing but a big joke on us, and you just wanted to see if anyone would want them or not. If that is the case then I may never buy one just for that reason!!!!
try Walmart, thats where I bought mine. huge Birthday display
Just ate 2 cookie! They Are AWESOME, just take a moment to smell them when you open the package, won't last long after you open them. gotta go…. to buy more!
OREO'S are turning 100 years old this year, check out the new birthday cookies.
When is the actually Birthday date please?
Sorry i did not add my e-mail, so when is the actual Birthday date please?
I hope you make a Vanilla Birthday cake cookie for those of us who can't eat chocolate and or caffeine.
Nabisco….is the best! We love the Vanilla Oreo's….the only cookie we buy.
These look awesome. Will try.
The cookies are wonderful. Going to buy more tomorrow.
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i cant wait to try them
[...] you celebrating Oreo’s 100th? Our friends at Cooking Channel marked the occasion by tasting the new birthday cake-flavored versions that were released in honor of the big [...]
[...] celebrating Oreo’s 100th? Our friends at Cooking Channel marked the occasion by tasting the new birthday cake-flavored versions that were released in honor of the big day. Posted in Food [...]
congrats! turning 100 is always very special and a rare event. Timber Flooring Brisbane
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