Watch Cooking Channel

Do You Know The ‘Double or Muffin’ Man?

 

What’s the valedictorian of an Ivy League school to do when working in finance right out of college wasn’t everything he thought it would be? Open a pop-up muffin shop, naturally. That’s exactly what Ben Gifford, who graduated from Dartmouth College in 2010, did when he started his muffin business, Double or Muffin, in San Francisco a few months ago. Double or Muffin, however, is not your average pop-up shop. After customers purchase a muffin (they only cost a dollar!), they get to flip a coin. Heads: you get another muffin of your choosing for free. Tails: you keep the muffin you already have. Hence, double or muffin. Find out what goes into running a prosperous bakery, and get one of Ben’s top muffin recipes after the jump. 

The concept began as an inside joke between Gifford and his friend and co-founder of Double or Muffin, Sean Pears, but it has grown into a very successful business that encompasses both muffins as well as apparel featuring the company’s signature logo (You can buy it online here).

Gifford had no real baking experience prior to founding the business, so he spent a long time testing and perfecting recipes before he actually started selling his muffins. “Muffins are not the most complicated food if you work at it,” Gifford says. Since then, Double or Muffin has been popping up around parks all throughout San Francisco, amusing customers with its signature flip-a-coin sales concept. According to Gifford, though Double or Muffin constantly changes its flavor offerings, the two clear best-sellers have been the banana-chocolate chip and maple-bacon-corn muffins. Not every flavor is an instant success, though. “I spent this whole past week trying to make a s’mores muffin where marshmallows were baked into the actual muffin, but it caramelized and tasted horrible.”

Double or Muffin may even be making its way to your neighborhood park soon, as Gifford said he would love to expand the business to other cities. He said he would like to evolve the pop-up shop into a permanent location further down the line. “I would like it to be a really comfortable cafe where people can do work and have meetings and where there are performances at night – more of a neighborhood space.” Muffins, however, will always remain the focal point of the business, and Gifford hopes to continue to push the boundaries of this popular baked good. “I see Double or Muffin as being a pioneer for the development of the savory muffin,” he says. “Muffins are like the sandwich of baked goods – you can put anything in them.”

A muffin-making tip from Ben: “If a recipe calls for milk, it is worth experimenting with yogurt and seeing what you get. You can get a moister, richer muffin base.”

Double or Muffin’s Banana Nutella Surprise Muffins
Makes 12 large muffins

1 ½ cups all-purpose flour
½ cup white sugar
½ tsp salt
1 tsp baking powder
1 tsp baking soda
3 large bananas
1 egg
1 stick of butter
1 jar Nutella

Preheat oven to 350 degrees. Coat the muffin pan with non-stick spray. Mix dry ingredients together. Melt the butter in the microwave, then let it cool. Mash the bananas and mix them with the egg and butter. Fold the banana-egg-butter mixture into the dry ingredients (do not overmix). Fill each cup in the muffin pan until 1/3 full. Scoop a rounded teaspoon of Nutella into the middle of each cup. Top each cup with the rest of the batter. Bake for 15-20 minutes.

Try these other delicious muffin recipes from Cooking Channel:

Morning Glory Muffins
Giada’s Olive Oil Muffins
Bobby’s Yogurt-Fruit Muffins With Bran Crumb Topping
Lemon Blueberry Muffins

Tags:

Comments (1892)

  1. los angeles massage school posted 02/17/2014

    Recommeneded websites…

    [...]Here are some of the sites we recommend for our visitors[...]……

  2. Dating Tester posted 02/18/2014

    Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  3. clarity enhanced diamond posted 02/21/2014

    Online Article……

    [...]The info mentioned in the article are useful [...]……

  4. high end kosher chocolate posted 02/22/2014

    Tumblr article…

    I saw someone writing about this on Tumblr and it linked to…

  5. swtor power leveling posted 02/22/2014

    safe power leveling and gold…

    we can provide that power leveling faster and safe ,welcome to place order on our website…

  6. low estrogen treatment arizona posted 02/23/2014

    Online Article……

    [...]The info mentioned in the article are valueable [...]……

  7. Visitor recommendations…

    [...]one of our visitors recently recommended the following website[...]……

  8. music youtube posted 02/27/2014

    Sources…

    [...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……

  9. conservatory of dance phoenix posted 02/27/2014

    Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  10. have sex with car posted 02/28/2014

    Gems form the internet…

    [...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……

  11. Bücher Einscannen posted 03/02/2014

    Yahoo results…

    While browsing google I discovered this article in the results and I didn’t think it fit…

  12. Polecamy posted 03/02/2014

    Best article…

    that’s really interesting aricle…

  13. lon rosen magic johnson agent posted 03/02/2014

    Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  14. Furnace filters online posted 03/08/2014

    Sources…

    [...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……

  15. buffalo web design posted 03/08/2014

    Check this out…

    [...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……

  16. lakeville ebrochure posted 03/08/2014

    Blogs ou should be reading…

    [...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……

  17. business coaching adelaide posted 03/09/2014

    Gems form the internet…

    [...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……

  18. gratis sesso posted 03/13/2014

    Awesome website…

    [...]the time to read or visit the content or sites we have linked to below the[...]……

  19. Ararat Colonial Lodge Motel posted 03/14/2014

    Links…

    [...]Sites of interest we have a link to[...]……

  20. arabic translation posted 4 weeks, 1 day ago

    Bored at work…

    I like to look around the online world, often I will go to Stumble Upon and read and check stuff out…

  21. wwwpaydayloascom posted 3 weeks, 6 days ago

    Yahoo results…

    While searching Yahoo I found this blog in the results and I didn’t think it fit…

  22. dingwizard.org posted 3 weeks, 6 days ago

    dingwizard.org…

    [...]one of our guests lately encouraged the following website[...]…

  23. kolkata posted 3 weeks, 5 days ago

    kolkata…

    [...]below you will find the link to some internet sites that we feel you’ll want to visit[...]…

  24. how to raise sperm count in men posted 3 weeks, 4 days ago

    htmlturbee feldolgozzak…

    logam leggere deathsbutler atsugi yerler orally janwell….

  25. gfhfdghdrtfhfghdfg posted 3 weeks, 3 days ago

    Title…

    [...]we came across a cool internet site that you simply may possibly love. Take a search if you want[...]…

  26. Driving Schools Dublin posted 3 weeks, 2 days ago

    Blogs ou should be reading…

    [...]Here is a Great post You Might Find useful that we Encourage You to see[...]……

  27. pdr-training.com posted 3 weeks ago

    pdr-training.com…

    [...]although websites we backlink to beneath are considerably not associated to ours, we feel they may be basically worth a go by means of, so have a look[...]…

  28. Free Dress Up Games posted 2 weeks, 4 days ago

    Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  29. salt water sandals posted 2 weeks, 3 days ago

    Bored at work…

    I like to look in various places on the web, often I will go to Digg and follow thru…

  30. trader fx posted 2 weeks, 2 days ago

    Websites you should visit…

    [...]below you’ll see the link to few blogs that we think you should visit[...]……

  31. ipad mini accessories best posted 1 week, 5 days ago

    Visitor recommendations…

    [...]one of our visitors recently recommended the following website[...]……

  32. Free Bitcoins posted 1 week, 2 days ago

    Free Bitcoins…

  33. …Click here for or more Information…

    Its hard to find good help…

  34. paintless dent repair training posted 1 week ago

    paintless dent repair training…

    [...]Wonderful story, reckoned we could combine a few unrelated data, nonetheless really worth taking a search, whoa did a single discover about Mid East has got extra problerms also [...]…

  35. Bella Labs Teeth Whitening posted 1 week ago

    Bella Labs Teeth Whitening…

    I used to be able to find good information from your content….

  36. best organic mattresses posted 1 week ago

    Related……

    [...]just beneath, are numerous totally not related articles to ours, however, they are surely worth going over[...]……

  37. gynexol cream posted 3 days, 23 hours ago

    You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  38. Benny Lewis posted 3 days, 22 hours ago

    Check this out…

    [...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……

  39. Browse Around This Site posted 3 days, 8 hours ago

    You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  40. mp3gain full posted 1 day, 15 hours ago

    Dreary Day…

    It was a dreary day here yesterday, so I just took to messing around on the internet and realized…

  41. how to make cervical mucus more sperm friendly posted 11 hours, 45 minutes ago

    homelight refer…

    uitblinker yadhtrib tiniyoy festivals gemass impliedly backer….

  42. …Take a look for more Information on that topic…

    Looking around…

Post a New Comment

You must be logged in to post a comment.

c