Watch Cooking Channel

Do You Know The ‘Double or Muffin’ Man?

 

What’s the valedictorian of an Ivy League school to do when working in finance right out of college wasn’t everything he thought it would be? Open a pop-up muffin shop, naturally. That’s exactly what Ben Gifford, who graduated from Dartmouth College in 2010, did when he started his muffin business, Double or Muffin, in San Francisco a few months ago. Double or Muffin, however, is not your average pop-up shop. After customers purchase a muffin (they only cost a dollar!), they get to flip a coin. Heads: you get another muffin of your choosing for free. Tails: you keep the muffin you already have. Hence, double or muffin. Find out what goes into running a prosperous bakery, and get one of Ben’s top muffin recipes after the jump. 

The concept began as an inside joke between Gifford and his friend and co-founder of Double or Muffin, Sean Pears, but it has grown into a very successful business that encompasses both muffins as well as apparel featuring the company’s signature logo (You can buy it online here).

Gifford had no real baking experience prior to founding the business, so he spent a long time testing and perfecting recipes before he actually started selling his muffins. “Muffins are not the most complicated food if you work at it,” Gifford says. Since then, Double or Muffin has been popping up around parks all throughout San Francisco, amusing customers with its signature flip-a-coin sales concept. According to Gifford, though Double or Muffin constantly changes its flavor offerings, the two clear best-sellers have been the banana-chocolate chip and maple-bacon-corn muffins. Not every flavor is an instant success, though. “I spent this whole past week trying to make a s’mores muffin where marshmallows were baked into the actual muffin, but it caramelized and tasted horrible.”

Double or Muffin may even be making its way to your neighborhood park soon, as Gifford said he would love to expand the business to other cities. He said he would like to evolve the pop-up shop into a permanent location further down the line. “I would like it to be a really comfortable cafe where people can do work and have meetings and where there are performances at night – more of a neighborhood space.” Muffins, however, will always remain the focal point of the business, and Gifford hopes to continue to push the boundaries of this popular baked good. “I see Double or Muffin as being a pioneer for the development of the savory muffin,” he says. “Muffins are like the sandwich of baked goods – you can put anything in them.”

A muffin-making tip from Ben: “If a recipe calls for milk, it is worth experimenting with yogurt and seeing what you get. You can get a moister, richer muffin base.”

Double or Muffin’s Banana Nutella Surprise Muffins
Makes 12 large muffins

1 ½ cups all-purpose flour
½ cup white sugar
½ tsp salt
1 tsp baking powder
1 tsp baking soda
3 large bananas
1 egg
1 stick of butter
1 jar Nutella

Preheat oven to 350 degrees. Coat the muffin pan with non-stick spray. Mix dry ingredients together. Melt the butter in the microwave, then let it cool. Mash the bananas and mix them with the egg and butter. Fold the banana-egg-butter mixture into the dry ingredients (do not overmix). Fill each cup in the muffin pan until 1/3 full. Scoop a rounded teaspoon of Nutella into the middle of each cup. Top each cup with the rest of the batter. Bake for 15-20 minutes.

Try these other delicious muffin recipes from Cooking Channel:

Morning Glory Muffins
Giada’s Olive Oil Muffins
Bobby’s Yogurt-Fruit Muffins With Bran Crumb Topping
Lemon Blueberry Muffins

Tags:

Comments (1903)

  1. wordpress for dummies posted 01/09/2013

    wordpress for dummies…

    [...]that will be the finish of this report. Right here you will find some internet sites that we consider you?ll enjoy, just click the links over[...]…

  2. personal loan singapore posted 01/09/2013

    personal loan singapore…

    [...]although web-sites we backlink to below are considerably not associated to ours, we really feel they may be in fact really worth a go as a result of, so have a look[...]…

  3. indesign cs6 training posted 01/09/2013

    indesign cs6 training…

    [...]please pay a visit to the websites we comply with, which includes this one, because it represents our picks in the web[...]…

  4. Buy Houston House posted 01/09/2013

    Buy Houston House…

    [...]one of our visitors just lately advised the following website[...]…

  5. DOWNLOAD VIDEO EDITING SOFTWARE…

    [...]The information and facts mentioned within the write-up are several of the ideal obtainable [...]…

  6. tiendas nauticas posted 01/09/2013

    tiendas nauticas…

    [...]very handful of sites that happen to become comprehensive below, from our point of view are undoubtedly effectively worth checking out[...]…

  7. melanotan ii side effects posted 01/09/2013

    melanotan ii side effects…

    Do you have a spam problem on this site; I also am a blogger, and I was wondering your situation; many of us have created some nice methods and we are looking to trade solutions with other folks, be sure to shoot me an e-mail if interested….

  8. horse race handicapping posted 01/09/2013

    Sites we Like……

    [...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……

  9. robot forex posted 01/10/2013

    robot forex…

    [...]below you?ll come across the link to some sites that we feel it is best to visit[...]…

  10. mini skip hire prices posted 01/10/2013

    Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  11. customer testimonials posted 01/10/2013

    Woman of Alien…

    Ideal function you may have finished, this great site is admittedly great with superb details. Time is God’s technique for preserving everything from going on at once….

  12. getting rid of wrinkles posted 01/10/2013

    getting rid of wrinkles…

    [...]Sites of interest we have a link to[...]…

  13. event study posted 01/10/2013

    Thorn of Girl…

    Superb details could be discovered on this world wide web web site….

  14. buy instagram followers posted 01/10/2013

    buy instagram followers…

    [...]The information and facts talked about within the report are several of the most effective accessible [...]…

  15. ct electrician posted 01/10/2013

    ct electrician…

    [...]always a huge fan of linking to bloggers that I really like but really don’t get a great deal of link really like from[...]…

  16. Web Hosting posted 01/10/2013

    Web Hosting…

    [...]check beneath, are some totally unrelated internet websites to ours, however, they may be most trustworthy sources that we use[...]…

  17. homes for sale Indianapolis posted 01/10/2013

    Links…

    [...]Sites of interest we have a link to[...]……

  18. discount magictricks posted 01/10/2013

    discount magictricks…

    [...]below you will locate the link to some web pages that we assume you need to visit[...]…

  19. shrink film posted 01/10/2013

    nice…

    I think other site proprietors should take this site as an model, very clean and fantastic user genial style and design, let alone the content. You\’re an expert in this topic!…

  20. local video marketing posted 01/10/2013

    local video marketing…

    [...]usually posts some pretty exciting stuff like this. If you are new to this site[...]…

  21. spybubble posted 01/10/2013

    spybubble…

    [...]The data mentioned inside the write-up are a few of the most effective accessible [...]…

  22. family attorneys mn posted 01/11/2013

    Great website…

    [...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……

  23. Monavie review posted 01/11/2013

    Online Article……

    [...]The information mentioned in the article are some of the best available [...]……

  24. Gutters Tampa posted 01/11/2013

    Online Article……

    [...]The information mentioned in the article are some of the best available [...]……

  25. computer repair boca raton posted 01/11/2013

    Woman of Alien…

    Fantastic operate you have got carried out, this site is basically neat with amazing information and facts. Time is God’s method of holding all the things from happening at once….

  26. Solavei posted 01/11/2013

    Gems form the internet…

    [...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……

  27. Seorimícuaro posted 01/11/2013

    Seorimícuaro…

    [...]always a major fan of linking to bloggers that I love but don?t get a whole lot of link appreciate from[...]…

  28. st john villas for rent posted 01/11/2013

    Websites worth visiting…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]……

  29. SITE posted 01/11/2013

    The Birch of the Shadow…

    I believe there may well become a couple of duplicates, but an exceedingly handy record! I’ve tweeted this. Several thanks for sharing!…

  30. ugg boots irland posted 01/11/2013

    shirt,boots,jacket…

    Thanks for your posting on the travel industry. I will also like contribute that if your senior thinking of traveling, it really is absolutely crucial that you buy traveling insurance for seniors. When traveling, seniors are at greatest risk of getting…

  31. exploretalent.net phone posted 01/11/2013

    Online Article……

    [...]The information mentioned in the article are some of the best available [...]……

  32. freshrankings.com posted 01/11/2013

    Online Article……

    [...]The information mentioned in the article are some of the best available [...]……

  33. lowering cholesterol posted 01/11/2013

    lowering cholesterol…

    [...]we prefer to honor a lot of other online web-sites around the net, even when they aren?t linked to us, by linking to them. Underneath are some webpages worth checking out[...]…

  34. Internetagentur Hamburg posted 01/11/2013

    Internetagentur Hamburg…

    [...]although internet sites we backlink to beneath are considerably not related to ours, we really feel they are truly worth a go as a result of, so possess a look[...]…

  35. playroom furniture posted 01/11/2013

    playroom furniture…

    [...]although internet websites we backlink to below are considerably not related to ours, we really feel they are basically worth a go via, so have a look[...]…

  36. dubturbo download posted 01/11/2013

    dubturbo download…

    [...]just beneath, are a lot of entirely not connected web pages to ours, having said that, they’re surely really worth going over[...]…

  37. minneapolis lawyers posted 01/12/2013

    minneapolis lawyers…

    Greetings! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My blog discusses a lot of the same subjects as yours and I feel we could greatl…

  38. luggage belts posted 01/12/2013

    luggage belts…

    [...]just beneath, are quite a few absolutely not related websites to ours, having said that, they’re certainly worth going over[...]…

  39. restaurante em macapa posted 01/12/2013

    restaurante em macapa…

    [...]we like to honor several other internet internet sites around the web, even though they aren?t linked to us, by linking to them. Below are some webpages really worth checking out[...]…

  40. Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  41. free online classifieds posted 01/12/2013

    free online classifieds…

    [...]Wonderful story, reckoned we could combine a handful of unrelated data, nevertheless truly worth taking a appear, whoa did 1 learn about Mid East has got additional problerms too [...]…

  42. commercial painting posted 01/12/2013

    Cool sites…

    [...]we came across a cool site that you might enjoy. Take a look if you want[...]……

  43. continue reading this posted 01/12/2013

    continue reading this…

    [...]The facts mentioned inside the post are several of the very best available [...]…

  44. kadini bastan cikarmak posted 01/12/2013

    Links…

    [...]Sites of interest we have a link to[...]……

  45. Jati Jepara posted 01/12/2013

    Jati Jepara…

    [...]please stop by the internet sites we adhere to, like this 1, as it represents our picks from the web[...]…

  46. Nu skin review posted 01/12/2013

    Read was interesting, stay in touch……

    [...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……

  47. homes for sale Indianapolis posted 01/12/2013

    homes for sale Indianapolis…

  48. Lift Like a Girl Guide posted 01/12/2013

    Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  49. psd posted 01/12/2013

    psd…

    [...]check beneath, are some entirely unrelated internet sites to ours, having said that, they’re most trustworthy sources that we use[...]…

  50. naughty mofos posted 01/12/2013

    Read was interesting, stay in touch……

    [...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……

Post a New Comment

You must be logged in to post a comment.

c