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Cows in Heat Now Sending Text Messages

Photo: Daniel Auf Der Mauer for The New York Times

A group of Swiss professors have invented a device that checks whether or not a cow is in heat. It involves a body heat-measuring sensor that gets implanted in the genitals of the cow. When the sensor triggers (the recognition rate is about 90 percent), the farmer gets a text message so he or she can help bring the world more calves. A single device costs about $1,400, but modern practices to increase milk production have made cows increasingly display fewer signs of being in heat, so it may be cost effective.

Get the full story on The New York Times.

3:8)   <– cow emoticon

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