Technology companies sure do like talking about how they are making the world a better place. However, in their endless quest to improve every aspect of society with an iPhone app, sometimes they miss the mark a bit. Case in point? This new app that lets you scalp restaurant reservations, thus making eating out about as convenient as going to see U2.
ReservationHop uses its army of advanced robots to make reservations at all of your area’s hottest restaurants, then sells said reservations back to you at a markup. Even sketchier? The reservations, of course, are initially made in somebody else’s name so part of the deal is you have to pretend to be Debby Gunderson or whoever.
So, in effect, this startup hoards the restaurant’s reservations, which are made under fake names, then sells them to you at a nice markup. Thanks technology for making the world a better place!