This Beer Tells You When You've Reached Your Creative Peak
It's something of an open secret that people are more creative after a few sips of the ole 'work juice.' However, tis a fine line between excess creativity and excess alcohol consumption. A Danish brewery is attempting to help people skate right on that line, without ever falling off.
Rocket Brewing, along with a marketing agency called CP+B Copenhagen, has just unveiled a new beer called The Problem Solver, which attempts to solve the problem of keeping people drunk but not too drunk. The companies cite a study in which it is suggested that peak human creativity is attained at 0.075 blood alcohol content. Thus, every bottle of this 7.1 percent India Pale Ale comes outfitted with a drinking guide. It uses sex and weight to ascertain when you should stop drinking, so you can finally finish that novel instead of just texting sad faces to your ex-spouses.
Of course, this assumes one would stop drinking as soon as they get their creative buzz on. Ten thousand years of human history says otherwise.