To a Nutella fan, there is no substitute. Peanut butter doesn’t cut it. Marshmallow fluff is an abject disappointment. Vegemite is, well, really gross. This spreadable, chocolate hazelnut spread has had quite the cult following since it first appeared on store shelves in the 1960s. The company is trying to spread the brand’s cult appeal to as many new people as possible. The company is sending a giant Nutella-emblazoned truck around the country to hand out free samples and let fans take photos with a person-sized inflatable bottle of the sweet crepe filling.